10 general skills or competencies (Job family competencies) for Business Development Director
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all marketing processes for demand generation.
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Level 2 Behaviors
(Light Experience)
Documents all the acquisitions to support the preparation of prospect lists for demand generation campaigns.
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Level 3 Behaviors
(Moderate Experience)
Executes new processes and technology to streamline demand generation efforts.
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Level 4 Behaviors
(Extensive Experience)
Ensures a seamless execution of demand generation programs to maximize new leads and pipelines.
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Level 5 Behaviors
(Mastery)
Creates and establishes effective action plans to improve digital demand generation campaigns.
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Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Describes the methods and procedures used in event marketing.
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Level 2 Behaviors
(Light Experience)
Prepares an updated calendar of marketing events for management's review and approval.
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Level 3 Behaviors
(Moderate Experience)
Conducts market research and shares innovative event ideas with senior management to ensure success.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to measure our event and evaluate its performance.
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Level 5 Behaviors
(Mastery)
Develops and delivers event programs to maximize our brand presence and meet our strategic objectives.
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15 soft skills or competencies (core competencies) for Business Development Director
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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Summary of Business Development Director skills and competencies
There are 0 hard skills for Business Development Director.
10 general skills for Business Development Director, Demand Generation, Event Marketing, Lead Generation, etc.
15 soft skills for Business Development Director, Business Acumen, Products And Services, Customer Relationship Management, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Business Development Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Customer Relationship Management.